Here’s what you’ll get:

WEEK 1: Trust the Process (It Works) 

• The 1 thing that sets apart our most successful students
• How to triple your rates overnight with ZERO stress
• Why “thinking small” is better than big goals (& why momentum is your ultimate friend)
• The ONLY benchmark you should be measuring yourself with (hint: it’s not money)
• Try on these free “new clothes” to INSTANTLY skyrocket your self-belief (Gary Bencivenga did this)
• Ning’s “Go Gangster” secret to harnessing your inner fire… and why timing is everything

WEEK 2: How to Land High Paying Clients Even if You Have ZERO Experience 

• How Ning’s girlfriend — who had no experience — blew past the objections most high-paying clients have with new copywriters
• Why branding matters
• Forget the laws of “normal” jobs — they do NOT govern the laws of freelancing
• CAUTION: perfectionism can kill you in this game… here’s why “good enough” is better than perfect (plus how to know where the line is)
• Nike was right, JUST DO THE THING (like this) & watch your career take off
• The 3 immutable phases of client interaction (and why offering prospects “snacks” is the BEST way to take the next step)
• Charge this amount per email — down to the dollar — based on your skill level
• Afraid of taking on projects you can’t DELIVER? We explain why it’s not as scary or risky as you think
• How my crazy fire walk with the legend David Deutsche PROVES you can turn a shit sandwich into gold

WEEK 3: Over the Shoulder – Ning Writes an Email from Scratch PLUS How to Outline a Sales Letter 

• WATCH: we transform a student’s random email idea into client-ready copy in 7 minutes
• What you absolutely CANNOT FORGET in your first line of email copy (non-negotiable)
• Non-intuitive tip to maximizing email conversions with 1 type of photo
• “How HARD should I sell in my email?” <<< answered
• 7 ways to pull great email ideas from any sales page… and pitch them to a cold client
• The #1 question to ask before writing a single word of copy
• Where to find your audience’s deepest secrets to push their hot-buttons and make them buy (not Facebook or Amazon reviews)
• How long to spend on research
• LOOK PAGE-BY PAGE INSIDE THIS DOC: research document of a winning health supplement control… the exact questions Ning asked… where he found the answers… how to do this with any project
• The 2-pronged mechanism approach to TRULY differentiate your product from everything else out there
• Why “just sitting down to write copy” is a ROOKIE MOVE (do this instead)

WEEK 4: How to Create & Foster Meaningful (& Profitable) Relationships in the Industry 

• The inevitable “dip” you’ll roll up to in ANY phase of your freelancing & how to cruise through it intact
• The “hockey stick” success myth
• EASIEST way to differentiate yourself from other copywriters — this requires no skill
• Why learning to surf is just like copy (& just as fun when you master it)
• #1 mental mistake copywriters make & what NEVER to tie your self worth to
• The “Squeaky wheel” technique: a simple follow-up reframe Austin used to land several clients who seemed ‘dead’
• How books, podcasts & blogs have “mileage” you can use to squeeze more money out of everything you learn (3 specific tips for how to do this)
• The likeability dilemma: authentic way to build rapport… get clients who like you… and earn more working with people YOU actually like
• Do you forget what you learned in that last podcast? So did we: until we started using this virtuous cycle trick

WEEK 5: Funnel Architecture & the Key Pillar of Direct Response-Driven Businesses 

• UNDER THE HOOD OF A $20 MIL BIZ: see real conversion numbers, click thru rates, ad spend economics of a profitable publishing business — 95% of copywriters don’t understand this
  CPAs… true CPAs… AOV… ROAS… and other direct response acronyms: explained
• Starbucks REAL success secret… why their coffee doesn’t matter… and why to laser-focus your resources on building the same asset
• What “customer acquisition” really means & why it makes or breaks a business
• The #1 motivation behind everyone in the direct response game (besides money)
• Little-known ways to help your client (or yourself) with optimization
• Why NEVER to give an ounce of energy to a “MF” result when you test copy
• 7-Phase funnel breakdown of an 8-figure financial publishing company
• Which upsell is the most important and why to focus 80% of your energy there

WEEK 6: Grease the Slope: Sentence Structure,  Grammar & Clarity — Simplified

• The reason Austin loves dog-shit first drafts (seriously, here’s why to be “proud of poo”)
• WHEN the real magic actually happens in your copy
• 3 key “focus zones” when you edit & the 3 most powerful verb tenses
• Active vs. passive voice: simplified
• The 1 scenario when you should use passive voice and how to use it right
• Why “digestibility” is paramount to conversions

WEEK 7: Cut Your Writing Time in HALF with These Research & Outline Hacks 

• A mushroom trip “a-ha” moment Ning had that melts away writing blocks
• Down to the bullet how Austin structured a $1.7 Million promotion for Agora Financial
• Why “A.V.” is a better way to structure sales letters than “order of objections”
• Copywriting is as much about VISUALS as WORDS — and we don’t just mean photo / video
• The Dig Agency’s #1 Outlining Secret to Writing a Sales Letter with Maximum Profit Power
• The reason I’ve not been focusing on technical copy lately & the 1 thing I AM that’s doubled my skill
• When to write freely without a destination in mind
• Why, how & when to “Conceal your hand” and suck readers deeper into your copy
• Line-by-line lead breakdown of a multi-million dollar control we wrote
• Curveball Copy: the rarely understood skill of being unexpected in your copy to boost readership and conversions

WEEK 8: Blazing Ahead: Forming High-Value Relationships by Getting Better

• How to get into America’s top internet marketing conference — FREE! All the highest-paying clients show up.
• The simplest way to keep improving with the Swiss Army tool you just developed
• How to identify high value people & genuinely connect with them
• Exactly how Austin went from unknown copywriter >> to $110/hr. on Upwork >> to a key introduction from Kevin Rogers
• When you pass this “rollercoaster threshold” — people can’t wait to coach you… mentor you… and hire you instantly.
• The question to “ask the world” (tells you if you’re ready to step up to the big leagues)
• FEAR of sharing your work slows down your progress (easy fix shuts up that voice)

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